Unit 29

Question: Comprehensively EXPLAIN the NATURE (How does it exist) and PURPOSE of music videos?

NATURE?

Q: What TV channels exist in the UK on TV or online streaming to broadcast music videos?

A: In the music industry there are lots of different channels which stream music videos, for example 4 Music, Heat, Classic FMTV, Scuzz and MTV  these TV channels stream music videos in the UK these help people broadcast their music all over the world.

Q: What Mediums are they broadcast on?

A: These TV channels are broadcasted everywhere to promote their music and to sell records, they are broadcasted on Mediums like Sky, Virgin Media, Now TV, Netflix, Amazon Prime and etc. Some of these formats like Sky TV are streamed via satellite which is where you have a satellite is attached to your house and send signals to the satellite which goes to your TV. However there is also Virgin and BT which use Fibre Optic cable which is cable is put into the ground which goes into your house and uses the cable to send signals.

Q: What are the differences between music video channels? Explain in relation between E4/VIVA/MTV/VH1/MTV Base etc.

A: Some music channels are genre fitted, which means to only play music that belongs in that certain genre of music they have different channels for different genre, for rock ‘n’ roll they will have a rock ‘n’ roll certain genre this makes it easier for people to promote their music and make it easier to find for example MTV music is more for music that’s in the charts whereas Vault is 80’s classics

Q: What music video channels exist online/internet?

A: Online they have the likes of YouTube, Vimeo and VEVO, YouTube is the main source for music videos online whereas Vimeo is less know, however on YouTube they have VEVO, VEVO is a contract a company which uploads your music videos but in the best quality it can be in, for example you can type into YouTube “Hello By Adele” and the most viewed video will most likely be a VEVO channel and because it’s the most viewed people will think it’s the most legit and keep getting a lot of views. 

PURPOSE?

Q: Why do music videos exist? Why did bands in the 80’s, Duran Duran, Madonna, and Michael Jackson make music videos? Explain

A: There are many reasons why famous artist created music videos some for fame and other for money, the music artist invested millions upon millions into creating music videos they do this for promotion of their videos which increases how many records they’ve sold, by creating a music video this will be played almost everywhere, YouTube or even MTV by doing this more people will listen to your song and watch your music video which will make people think about buying your record however nowadays they will download is via iTunes, Amazon, Spotify etc. This will still earn them a lot of money.

Q: What were they trying to achieve by making music videos?

A: Famous artist such as Michael Jackson who were already multimillionaires by the time they released there hit songs did it to create more fame, to sell their image, persona, their profile and to enhance their reputation but he also did it to sell more concert tickets, but however Michael Jackson did it to create the best videos he could which would gain him a lot of respect by hiring a Hollywood directors and editors however other artist who aren’t as rich do it to get money and continue being famous, but other would do it to win Grammys, The brits and the Emmys this would make them even more famous and known worldwide which would also help to sell their music worldwide.